Modeling Camp/Camp Fashion Design; Case Study
This four day boot camp started in 2010, had one location when Sue Bolen Publicity, LLC launched the camp. In just six years, it has grown to nine locations with the addition of a sister camp, as a direct result of a publicity driven public relations campaign.
Sue Bolen Publicity launched Modeling Camp in New York six years ago with top tier press attention from MSNBC, Crain’s New York Business, The New York Post, NBC’s LX and MTV’s “Made.” In subsequent summers, we added two locations each season and had high interest and registration, as a direct result of the previous year’s national, top tier press. Press attention garnered over each summer included The Daily News, Seventeen Magazine, LA radio, CBS’s Channel One News, Good Morning America, The New Yorker, a 30 second spot on The Insider…prime time television, who can beat that! Other media outlets included the Daily News, Newsweek’s The Daily Beast, NBC’s 6 Miami, The Sun Sentinel and Miami Herald.
Based on the level of excitement created from the previous summers’ national press attention and local press already set in motion for all regional new markets, Modeling Camp has been able to expand very successfully with high registration in each location.
Modeling Camp serves as a terrific case study in how a good publicity/press driven public relations campaign can drive measurable results and grow a business.