Clients
Food and Wine
Fashion and Lifestyle
Health and Wellness
Business-To-Business
Website Launches
Sports
Entertainment
Publishing/book publicity
Life Coaches
Not for Profit
Technology
Agencies — Outsourced Work *(Upper Left) Boutique photo, on The One, located in Mt. Kisco, New York (Center Photo) Shrimp photo is from Grappolo Locanda, Chappaqua, New York
(Upper Right) Bedroom shot from Uhula Hawaiian Bedding
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Client Stories: Mark Joseph Cakes…on The Today Show One of my hottest placements has been for custom occasion cake baker, Mark Joseph Cakes, on the widely viewed, NBC’s Today Show. Today Show does a spring wedding series every year, ultimately giving one lucky couple their dream wedding, on national television. After much networking at the national morning show, I pitched my very talented baker of custom occasion cakes. I succeeded in placing a Mark Joseph Cake on the Today Show, in two separate segments, for thirty second spots each. This sort of exposure can’t be bought by a small business. Two thirty second spots on a live, national, widely watched network morning show would have cost my client somewhere around a half million dollars. It’s a feature hit that I am very proud of and catapulted my client Mark Joseph Cakes, into the world view and the upscale audience of the Manhattan elite.
On The One….in The New York Times The New York Times Style section is one of the most difficult columns to pitch and to see results from. I worked extremely hard at promoting my client, on The One, an upscale local boutique in Northern Westchester, as an expert source on fashion trends. Through aggressive pitching and constant contact with the appropriate editor at the section, I succeeded in garnering national attention for the boutique’s owner when I arranged for her to be quoted on a particular brand she sold at her store. She was only one of three local boutique owners in the tri-state area to be quoted in this feature. Her store was mentioned more than once as was her name and location. This column helped to raise awareness for her website as well as attract new customers to the store.
Grappolo Locanda…News 12 Westchester I arranged for the Chef and owner of a local, upscale eatery in Northern Westercher to do a cooking demonstration on local Westchester television. For small, local businesses, local press can be very important. I had my chef to a party segment; A terrific and easy to prepare appetizer for any holiday party. This segment was a 10 minute live segment on local television and replayed several times throughout the weekend, along with the printed recipe and a photo of the Restaurant downloaded onto News 12’s website. Amazing publicity that went really far for my client and had already loyal customers coming in to talk about it for several weeks after, as well as new customers making reservations, as a direct result of seeing the Chef/Owner of this restaurant on such a perfect broadcast segment. |